The Road Map

Often when somebody contacts us, we hear something along the lines of “I know my business could be doing better and we don’t have much of a digital presence but I’m not sure exactly what my business needs or where to start.”

The underlying problem here is a very common one.

Many businesses were established when traditional forms of media were a larger part of the marketing landscape.


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What Makes Rycob Media Different?

Rycob Media is a company in a somewhat crowded industry.

Everyone can build a website.

That is a term that is being sold a lot, especially by the do-it-yourself online companies such as Wix and Squarespace.

To an extent it’s true.

Everyone can build a website.

Spending a couple of hours researching, and about $100 on your credit card and you can bring your business online.

So why should you pay us to do it for you?

It really breaks down into one word:


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Not Just Text – A Picture is Worth 1000 Words

Sometimes you just have to directly say what your business is and what you do.

The end goal is to get customers after all.

However, the quickest way to get your content scrolled past is to have it just be plain text.

People will view this in much the same way they view the automatically generated advertisements by the platform and soon they will cease to notice you or your business.

So how can you make this bread and butter content more interesting so that it attracts customers to your business rather than having them tune it out?


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Is Twitter the Right Social Platform For My Business?

Twitter is built around the quick and efficient exchange of ideas and information.

Unlike Facebook, Twitter has a character limit in its posting format of 280 characters [letters, numbers punctuation, and spaces].

This makes it good for short bursts of information about your business, its services, upcoming events, or news that affects the industry you belong to.


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