So, you’ve decided which social media platforms are best suited to your business.
You’ve set up the accounts.
You’ve added the pages.
How do you make sure your social media presence becomes and stays relevant to your potential customers?
Do you make statements on social issues?
Is any post I can think of worth putting up?
We will get to these but you’ve missed the most basic point with these questions.
If a page or social media account exists and there is no content does anyone care?