Often when somebody contacts us, we hear something along the lines of “I know my business could be doing better and we don’t have much of a digital presence but I’m not sure exactly what my business needs or where to start.”
The underlying problem here is a very common one.
Many businesses were established when traditional forms of media were a larger part of the marketing landscape.
Rycob Media is a company in a somewhat crowded industry.
Everyone can build a website.
That is a term that is being sold a lot, especially by the do-it-yourself online companies such as Wix and Squarespace.
To an extent it’s true.
Everyone can build a website.
Spending a couple of hours researching, and about $100 on your credit card and you can bring your business online.
So why should you pay us to do it for you?
It really breaks down into one word:
Industry News If your business doesn’t easily lend itself to visual medium or if you’re simply looking for an eye-catching piece of content as a change of pace another way…
Sometimes you just have to directly say what your business is and what you do.
The end goal is to get customers after all.
However, the quickest way to get your content scrolled past is to have it just be plain text.
People will view this in much the same way they view the automatically generated advertisements by the platform and soon they will cease to notice you or your business.
So how can you make this bread and butter content more interesting so that it attracts customers to your business rather than having them tune it out?
Instagram is the social media platform that skews the youngest as far as its user base is concerned.
At least when it comes to the Big 3.
If you want to appeal to the millennial and early to mid-20s demographic your business should find a way to utilize it.
Twitter is built around the quick and efficient exchange of ideas and information.
Unlike Facebook, Twitter has a character limit in its posting format of 280 characters [letters, numbers punctuation, and spaces].
This makes it good for short bursts of information about your business, its services, upcoming events, or news that affects the industry you belong to.
Facebook.
The oldest and most established of the current big three social media platforms, it is probably the best suited and most well-rounded social media platform for business.
The key lies in Facebook’s page creation tool.
This tool allows you to create what amounts to a miniature website for your business.
A window where people can see what you do, how much it costs, where your business is, when it’s open, and more.
Social Media Holidays So, you want to build a strong social media presence for your business. You’ve built the accounts and pages and you’re determined to consistently post once or…
So, you’ve decided which social media platforms are best suited to your business.
You’ve set up the accounts.
You’ve added the pages.
Now what?
How do you make sure your social media presence becomes and stays relevant to your potential customers?
Do you make statements on social issues?
Is any post I can think of worth putting up?
We will get to these but you’ve missed the most basic point with these questions.
If a page or social media account exists and there is no content does anyone care?
How often should you schedule posts on social media?
This question we hear a lot from businesses.
The answer is simple.
Daily.
Daily sometimes just isn’t do-able though.