If your business doesn’t easily lend itself to visual medium or if you’re simply looking for an eye-catching piece of content as a change of pace another way to attract engagement is through posting news which affects the industry your business is a part of.
Social media platforms are simply filmed with headlines and studies.
This is because headlines and grab attention and are in easy point of contrast or emphasis.
For example, let’s say you are the owner of a gluten-free bakery.
An excellent piece of content for your business would be a headline or study talking about the health benefits of a gluten-free diet.
Or the prevalence of gluten allergies that seemed to be on the rise.
In either case, your bakery can be advertised as a delicious place to go to enjoy the health benefits of a gluten-free diet or a delicious alternative in a world with very few gluten-free options.
Both of which are excellent news for you and your business!
With that said, vet your sources carefully!
Just because an article exists somewhere doesn’t make it true.
Headlines are a powerful tool and an excellent source of content but oftentimes they are abused.
If you are familiar with what your posting about it will be easier to avoid the potential embarrassment and bad reputation which comes from the label #FakeNews.
Along the same line, it is not smart for your business to throw stones in the interest of content.
Emphasize the positive qualities of your business not the negative qualities of your competitors.
Even if credible news about them comes out!
It does no one any good from a business standpoint to get down in the mud.