Twitter is built around the quick and efficient exchange of ideas and information.
Unlike Facebook, Twitter has a character limit in its posting format of 280 characters [letters, numbers punctuation, and spaces].
This makes it good for short bursts of information about your business, its services, upcoming events, or news that affects the industry you belong to.
A certain part of Twitter’s appeal is its potential for your business to show some personality.
To gain a following and reputation for being fun or interesting.
This is because on Twitter your business has its own account rather than simply a page like on Facebook.
This means your business acts as an individual user.
The person running the account can have conversations with potential customers and have that interaction be your company’s first impression.
An enterprising company account could even get into a friendly back and forth rivalry with your competition.
An excellent example of this is the account of sports teams who are playing on a particular night.
They tend to interact with each other and therefore engage each other’s fan bases.
If ever you want to have a fun-filled night simply read Wendy’s tweets and replies.
They’re famous for a reason.
Businesses can choose to do the same with their competitors however some of the benefits are lost when accounts do not have large followings yet.
Be wary whenever you get away from direct advertising or information about your business.
In recent years it should come as no surprise that Twitter has become one of the more politically active social media platforms.
It is important to remember a version of the Miranda rights here:
“Anything you or your company says can and will be used against you in the court of public opinion.”
Things to note
A final potential pitfall of Twitter for business is because you are creating an account like an individual using the site will want to know your “birthday”.
As tempting as it is to want to celebrate your company’s establishment; Twitter is age-gated so that only users who are 13 years of age or older can have an account.
In 2019, this means that if your company was established after 2006 you will either need to put a different year or refrain from using the birthday feature.
Accounts which attempt to utilize the feature with a date under the age restriction will be locked.
Twitter can be a powerful tool when used correctly.
So what type of people even using Twitter in 2019?
As of 2018 336 MILLION people log into Twitter every month!
Of that almost 40% are between the ages of 18 and 29.
That’s a higher percentage of Millenials than Any. Other. Age Group.
This younger demographic does come with some unique traits.
For example, 93% of people who follow small and medium-sized businesses (likely you) on Twitter intend to buy from them1https://business.twitter.com/en/resources/follower-insights.html.
So if you aren’t already on; get started on Twitter today.
Market to those oh so coveted Millenials and make some new friendly rivalries!
Don’t know how to start on Twitter? Contact us today and we’ll happily show you how!