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SEO, or “Search Engine Optimization” is the process of optimizing your website and online content in order to take advantage of “free” or “organic” search results.
This is accomplished by taking advantage of “keywords”. These are the terms that people type into the search engine in an attempt to find what they want. They are also what you “rank” for. Meaning that you try and get your website or outside content to be high on these lists, enabling people who search for the word to find you.
When deciding where and how to rank your website Google takes into account hundreds of factors. The easiest way to describe how to rank higher is that you have to provide good, genuine content that engages and informs your reader. When a visitor comes to your page they should be able to learn about the keyword that they searched for.
They are tons of ways to do this. The largest of which is with something called “back links”. This is where a website that Google already trusts links to your website in a piece of their content. This shows Google that your content is also trustworthy. Helping you rank higher.
How Does Rycob Media Help?
Improving your website’s SEO can be one of the hardest, most time consuming tasks you can undertake. It requires hours of your time and a knowledge of how to write quality, keyword specific content without coming across spammy.
Rycob Media can do this all for you. With the ability to target and improve SEO ranking for up to 30 keywords at a time Rycob Media can help bring your business to the next level. Increasing the amount of clients you have, all without you having to lift a finger.
Local SEO is the ideal choice for businesses with a physical location. It specifically targets local visitors that live in the same area as you.
Since it includes optimization of Google Maps and your Google My Business listing it helps your local clients to your site, and then to your store!
General SEO is our sort of “catch all” plan. Unlike the Local SEO plans it doesn’t offer Google MY Business set up and optimization, and is not the best suited for companies with physical locations.
Rather, our general SEO plans are ideal for those who have mobile businesses, or purely online businesses. It has a much higher emphasis on online sales traffic and content building, and much less on bringing customers to your physical store.
Sometimes you’re willing to take on the work of increasing your SEO by yourself. This can be the ideal set up for smaller, or low budget companies.
With our SEO consultation plans Rycob Media can help you get a starting point.
With analysis done of both you and your top 4 competitors, you’re sure to know where to begin to get the edge!