The Road Map

Often when somebody contacts us, we hear something along the lines of “I know my business could be doing better and we don’t have much of a digital presence but I’m not sure exactly what my business needs or where to start.”

The underlying problem here is a very common one.

Many businesses were established when traditional forms of media were a larger part of the marketing landscape.

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Not Just Text – A Picture is Worth 1000 Words

Sometimes you just have to directly say what your business is and what you do.

The end goal is to get customers after all.

However, the quickest way to get your content scrolled past is to have it just be plain text.

People will view this in much the same way they view the automatically generated advertisements by the platform and soon they will cease to notice you or your business.

So how can you make this bread and butter content more interesting so that it attracts customers to your business rather than having them tune it out?

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Is Twitter the Right Social Platform For My Business?

Twitter is built around the quick and efficient exchange of ideas and information.

Unlike Facebook, Twitter has a character limit in its posting format of 280 characters [letters, numbers punctuation, and spaces].

This makes it good for short bursts of information about your business, its services, upcoming events, or news that affects the industry you belong to.

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Is Facebook the Right Social Platform For My Business?

Facebook.

The oldest and most established of the current big three social media platforms, it is probably the best suited and most well-rounded social media platform for business.

The key lies in Facebook’s page creation tool.

This tool allows you to create what amounts to a miniature website for your business.

A window where people can see what you do, how much it costs, where your business is, when it’s open, and more.

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Social Media: How Do I Stay Relevant? Part 1

So, you’ve decided which social media platforms are best suited to your business.

You’ve set up the accounts.

You’ve added the pages.

Now what?

How do you make sure your social media presence becomes and stays relevant to your potential customers?

Do you make statements on social issues?

Is any post I can think of worth putting up?

We will get to these but you’ve missed the most basic point with these questions.

If a page or social media account exists and there is no content does anyone care?

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